Paphos is joining nine other European regions in the EU-backed Smart-Tour initiative to boost digital and sustainable tourism as part of its strategy to become a forward-looking destination.
According to an announcement, the Paphos regional tourism board (Etap) will participate in the 36-month programme, which focuses on promoting accessibility, digital transformation, environmental sustainability, cultural heritage and creative industries.
The broader goal is to help shape a smarter Europe by integrating digital tools and services into local tourism strategies.
The project, titled ‘Smart Tourism – Smart Destinations’, will help participating regions upgrade their infrastructure and enhance the visitor experience through digital solutions.
It will also integrate smart tourism practices into long-term policy planning.
Co-funded by the European Union at a rate of 80 per cent, the project brings together partners from Italy, France, Germany, Hungary, Greece, Romania, Albania, Ukraine, Belgium and Cyprus.
Paphos is expected to receive up to €200,000 in funding through the scheme.
The first coordination meeting between project partners will be held in Heraklion, Crete, from May 20 to 22, where Paphos will be represented by Etap Marketing Officer Lucas Nikiforos.
