The Kingdom is gearing up for a transformative trade event as the Ministry of Commerce unveils the ‘Cambodia Trade Expo 2024’ (CTF), scheduled to take place from December 13-16 at the PH Center’s French Hall in Borey Peng Huot in the capital. The expo promises to be a pivotal platform for local producers, international buyers, and trade enthusiasts.
Organised under the theme ‘A New Era of Trade,’ this year’s CTF symbolizes Cambodia’s aspiration to redefine its trade landscape, emphasizing economic revival, global market integration, and enhanced competitiveness. The event will feature a diverse array of high-quality Cambodian products alongside key export-import goods and services from global suppliers.
The name change from the ‘Khmer Products and Import-Export Goods Exhibition’ held annually since 2006, to CTF reflects a strategic rebranding effort. The new title aims to align the event with the ministry’s vision of creating a more vibrant and contemporary identity. This rebranding underscores Cambodia’s dedication to showcasing its commercial prowess while celebrating its cultural heritage.
“The new name embodies excellence and modernity, emphasizing simplicity and high quality,” a ministry spokesperson noted. The exhibition will also spotlight innovative displays and cutting-edge technologies, offering an engaging experience for visitors and exhibitors alike.
CTF 2024 seeks to bolster Cambodia’s role in global trade by connecting local producers with international markets. Organized in partnership with the Ministry of Commerce’s Export Promotion Task Force, the event is designed to strengthen trade relations and create new opportunities for businesses.
By highlighting Cambodia’s high-potential export goods and manufacturing capabilities, the expo is expected to increase international demand for locally produced products. This effort aligns with the country’s broader goal of rejuvenating traditional industries and fostering innovation in the post-pandemic economy.
For Cambodian entrepreneurs, the event represents an invaluable opportunity to forge partnerships and gain global visibility. Exhibitors can connect with international buyers, paving the way for export growth and investment. The expo also reinforces the government’s commitment to improving the business and investment environment, an essential factor for attracting foreign direct investment and stimulating economic growth.
The focus on modern trade development goals positions Cambodia as a competitive player in regional and global markets. With the event serving as a showcase for the nation’s capabilities, it is poised to enhance the country’s reputation as a vibrant hub for commerce.
Visitors to CTF can expect more than just a trade exhibition. The Ministry promises a visually stunning experience with innovative displays that blend cultural identity and modern aesthetics. Whether for business or exploration, the expo offers something for everyone.
As Cambodia steps into this ‘New Era of Trade’, the 2024 Cambodia Trade Expo marks a significant milestone. For businesses and investors, it signals a wealth of opportunities to engage with one of Southeast Asia’s most promising markets.
The event will run from 10 am to 8pm daily, offering ample time for visitors and exhibitors to explore the dynamic offerings on display.
