Famagusta district’s first-ever coordinated online tourism campaign promoting it to foreign markets ended 2024 with impressive results, surpassing all expectations and laying the groundwork for an even more dynamic follow-up in 2025.
The campaign, from April to October 2024, was the largest collaborative effort to date, with 150,000 euros raised through partnerships between the local hoteliers’ association, the Famagusta Region Tourism Development and Promotion Company, the Deputy Ministry of Tourism, Hermes Airports, the Ayia Napa Municipality, the Paralimni-Deryneia Municipality, and local hoteliers.
With the slogan “Live Unforgettable Moments,” the campaign targeted key tourism markets including the UK, Germany, France, Poland, Sweden and Hungary, using digital tools to spotlight Famagusta’s unique beauty.
Over 14 million ads were launched across digital platforms, reaching over 4.5 million unique users and generating 2 million completed video views — far exceeding initial targets. Ayia Napa Mayor Christos Zannettou described the campaign as a milestone for the region, marking the first time all tourism stakeholders joined forces for such a large-scale initiative.
