Famagusta tourism campaign exceeds expectations

The Famagusta branch of the Cyprus Hoteliers Association (Pasyxe) together with the local tourism board (Etap), celebrated the successful conclusion of their online campaign ‘Live Unforgettable Moments’.

The campaign, which ran from April until the end of October 2024, has been deemed as “a major success”, reaching over 4.5 million unique users and marking a significant first in coordinated marketing efforts for the district.

Organised by Pasyxe and Etap, the campaign was a collaborative venture involving key local institutions such as the Deputy Ministry of Tourism, Hermes Airports, and the municipalities of Ayia Napa and Paralimni-Deryneia, along with the engagement of local hoteliers.

With an investment of €150,000, the campaign deployed 45 unique creative assets, including videos and banners in English, German, and French.

This strategy led to the distribution of 14 million adverts across key markets such as the United Kingdom, Germany, Austria, Switzerland, Poland, Sweden, France, and Hungary.

According to the announcement, “the results of this inaugural coordinated effort surpassed all expectations, with each predefined target (KPI) being exceeded”.

“In total, 14 million advertisements from 45 creative designs in three languages were disseminated through various communication channels,” it added.

It was also noted that the campaign engaged over 4.5 million unique users and achieved two million total views of the videos.

Additionally, “the campaign utilized Sojern and Channel Factory’s advanced technology targeted tools.”

Ayia Napa mayor and president of Etap Famagusta Christos Zannetou, referred to the campaign as “a milestone for the Famagusta region.”

He further stated that “for the first time, all the stakeholders cooperated in a joint campaign of such scope to promote the entire region abroad, which is considered a complete success.”

President of Pasyxe Panayiotis Constantinou, also expressed his gratitude, saying that, “We are immensely satisfied with the positive results of the campaign from the very first year of its implementation.”

He encouraged all stakeholders to “support even more decisively this effort, which will continue in 2025, further upgraded and incorporating more tools for the most effective promotion of our tourism product in important foreign markets.”