In the rapidly evolving tech industry, where innovation and adaptability are the keys to success, DC Sport Soft, an IT company, has carved out a distinct niche.
Under the leadership of CEO Liudmila Marochkina and supporting her team of professionals, the company has built a reputation for delivering end-to-end digital solutions tailored to meet complex challenges.
Beyond its technological prowess, DC Sport Soft is deeply committed to social responsibility, spearheading initiatives such as the ICan Kids School and Kindergarten and its support for various sports and community programmes in Cyprus.
In this exclusive interview with the Cyprus Mail, Marochkina sheds light on the company’s unique approach to innovation, leadership strategies, and dedication to corporate social responsibility.
She also shares her insights into the future of the tech industry and offers invaluable advice for aspiring entrepreneurs seeking to combine business growth with meaningful societal impact.
In terms of what sets DC Sport Soft apart, Marochkina highlighted the company’s ability to take responsibility for the entire product lifecycle.
“From comprehensive analysis of an idea (including product, business, system, and technical aspects — to the release, implementation, and ongoing support, we provide an end-to-end solution,” she said.
When asked about maintaining quality while tackling complex challenges, Marochkina highlighted the importance of understanding clients’ unique needs.
“We develop customised solutions that not only solve immediate issues but also provide long-term value,” she explained.
“Throughout the development process, we collaborate closely with clients, ensuring their feedback is incorporated at every stage,” she added. “Moreover, we emphasise quality through extensive testing and feedback loops, ensuring that our solutions are functional, user-friendly, and scalable.”
Drawing from her 15 years of diverse experience, Marochkina also underscored the significance of strategic planning and attention to detail in driving growth.
“Building strong relationships with clients and fostering open communication within our team have also been key to our success,” she stated.
Fostering innovation within the team is another priority. Marochkina described an environment where creativity thrives.
“Our strategy to foster innovation is to create an environment where every team member feels empowered to share ideas and explore new possibilities,” she said.
“We encourage experimentation and continuous learning, which allows our team to stay ahead of technological trends,” she added.
Marochkina also stated that “by promoting creativity and rewarding innovative thinking, we ensure that our team remains agile and capable of delivering cutting-edge solutions to our clients”.
What is more, staying ahead in the tech industry requires constant vigilance.
“We focus on research and development,” Marochkina explained, adding that participating in industry events like the Reflect Festival helps the company remain connected with the latest advancements.
“We also encourage proactive thinking within our team, ensuring that everyone is aware of emerging trends and technologies,” the DC Sport Soft CEO said.
“This constant awareness and adaptability allow us to stay at the forefront of innovation and continue to deliver cutting-edge solutions,” she added.
DC Sport Soft also highlighted their strong focus on corporate social responsibility (CSR) through initiatives like ICan Kids School and Kindergarten.
“Our CSR initiatives reflect our deep commitment to creating value for society, particularly in education and technology,” Marochkina said.
“Initiatives like ICan School and Kindergarten align with our mission by supporting communities and fostering access to modern education and tools. Additionally, DC Sport Soft supports sports in Cyprus by sponsoring an athlete from the Famagusta Nautical Club “NOA”, as well as supporting competitions of the Cyprus Water Ski Federation and Muay Thai events,” she added.
She also mentioned that the company is a Golden sponsor of the OPAP Limassol Marathon. In addition to its sports initiatives, DC Sport Soft has donated flower pots to the local municipality to help beautify the city of Limassol.
“These initiatives, along with others, strengthen our mission to promote and support the sporting community in Cyprus and contribute to the local environment,” Marochkina mentioned.
Furthermore, DC Sport Soft embraces the progressive approach of the Cypriot government, which provides strong support for IT companies and their employees. The government’s initiatives show an environment where different businesses can be supported and focus on digital transformation in the country.
DC Sport Soft also supports other projects in the education sector. For example, the company contributed to the renovation of Δημοτικό Σχολείο Λεμεσού ΚΖ΄ – Τιμίου Προδρόμου (Primary School Limassol) in Limassol in partnership with I.D. Construction Ltd, by refreshing the exterior paint, as well as other areas of the school grounds that inspire learning and promote growth for the next generation,” she added.
In terms of balancing business growth and social impact, Marochkina said that tech companies have a unique responsibility to contribute positively to society.
“By prioritising social impact, technology can tackle pressing societal challenges and contribute to a more inclusive and equitable world.”
“Furthermore, companies that emphasise social responsibility tend to build stronger relationships with customers and communities, which leads to long-term success,” she added.
Meanwhile, for those looking to make a mark in the tech industry, Marochkina advised focusing on both innovation and societal impact.
“My advice to aspiring tech entrepreneurs is to focus on innovation while always considering the social impact of your solutions,” she said.
“Technology is a powerful tool for improving lives, and it’s important to stay aligned with your values as you grow your business,” Marochkina added.
“Embrace new ideas, stay flexible, and remember that creating a positive impact on society should be as important as achieving business success,” the DC Sport Soft CEO concluded.