A Cambodian financial institution has signed a partnership with a group of international service providers to expand the range of travel, healthcare, and hospitality benefits available to its cardholders, as banks in the Kingdom continue to enhance digital offerings amid rising consumer expectations.
A Memorandum of Understanding (MoU), signed on Wednesday, brings together BRIDGE Bank, Plaza Premium Lounge, Shangri-La Group, and Singapore Medical Center (SGMC). The agreement is part of a broader initiative to promote cashless transactions while linking financial services to global lifestyle experiences.
Under the deal, BRIDGE Visa cardholders will gain access to a suite of value-added services. These include up to eight complimentary visits per year to more than 80 airport lounges operated by Plaza Premium Lounge worldwide. Reserve cardholders will be entitled to unlimited access.
The package also includes an annual health checkup at SGMC in Singapore, known for its focus on preventive medical care. Additionally, cardholders will be enrolled in Shangri-La’s international lifestyle rewards programme and receive a 15 percent discount on room stays and dining at the five-star Shangri-La Hotel in Phnom Penh.
Speaking at the signing, Richard Liew, CEO of BRIDGE Bank, said the partnership is designed to offer more than just everyday banking services. “We are creating value through services that reflect the evolving lifestyles of our customers—whether it’s through health, travel, or premium hospitality,” he said.
Lisa Sargent, Visa Country Manager for Cambodia, said, “This collaboration demonstrates our shared commitment to deliver value to consumers beyond everyday transactions. By leveraging Visa’s global payment network, we are enhancing cardholders’ experiences with seamless access, convenience, and exclusive benefits – both in Cambodia and around the world.”
The move comes as financial institutions across the country compete to provide tailored benefits to attract and retain clients. Observers say that as Cambodia advances its digital economy ambitions, such initiatives are expected to become increasingly common across the banking sector.
