Prince Bank and Forte Insurance officially launched a bancassurance partnership on January 11, 2025, to improve financial accessibility and security for Cambodian consumers. The event, hosted at the Prince Holding Group headquarters, signifies the start of a collaboration dedicated to delivering a wide array of financial services that cater to the dynamic needs of the Cambodian market.
This partnership will allow Prince Bank to broaden its offerings by integrating various general insurance products into its financial ecosystem. By merging Prince Bank’s strong banking foundation with Forte Insurance’s extensive expertise in the insurance sector, this collaboration aims to offer customers a seamless, one-stop solution for managing both their banking and insurance needs.
“Our collaboration with Forte Insurance is a landmark moment in our ongoing commitment to providing our customers with holistic and accessible financial services,” stated Mr. Looi Kok Soon, CEO of Prince Bank. “This partnership enables us to offer a wider array of financial products that protect our customers from life’s uncertainties while simplifying their financial management. By combining Prince Bank’s banking services with Forte Insurance’s trusted general insurance solutions, we are paving the way for a more secure and convenient financial future for our customers.”
Imagine a future where your financial goals are within reach with Prince Bank’s innovative products tailored just for you. Our “Clever Savings” and “Clever Savings Builder” plans offer you personalised savings options to secure your future, while our partnership with Forte Insurance provides you with comprehensive medical coverage for peace of mind. Whether you’re an individual or a business, our “Clever Merchant” solution goes even further by integrating both financial services and medical protection. With Prince Bank, you’re not just banking—you’re building a safer, more secure future.
The newly added general insurance products in Prince Bank’s portfolio will include coverage options for health, property, and life, giving customers the peace of mind that comes from knowing they are protected in various aspects of their lives. This strategic alliance aims to enhance financial security for individuals and businesses across Cambodia, supporting their long-term well-being.
Mr. Suy Channtharong, CEO of Forte Insurance, highlighted the partnership’s importance: “The official launch with Prince Bank represents an exciting opportunity for Forte Insurance to expand our reach and offer a wider range of high-quality insurance products to the Cambodian market. Our goal is to make essential insurance services accessible to all Cambodians, helping them protect their families, assets, and futures with the best available coverage.”
This strategic partnership is set to reshape Cambodia’s financial landscape by offering a seamless integration of banking and insurance services, reinforcing Prince Bank’s commitment to financial inclusion and empowering the Cambodian population to secure their financial futures with greater confidence.
For more information, please visit your nearest Prince Bank branch or contact our customer service at 1800 20 8888 (toll-free).
For media inquiries, please contact:
Mr. Ngow E Van
Chief People and Communications Officer
Prince Bank PLC
+855 96 729 1111
evan.ngow@princebank.com.kh
About Prince Bank
Prince Bank is a leading financial institution in Cambodia, dedicated to providing a wide range of banking and financial services that cater to the needs of individuals, small and medium enterprises (SMEs), and large corporations. With a strong commitment to corporate governance, innovation, and community well-being, Prince Bank aims to play a vital role in advancing the country’s economic development and promoting financial inclusion.
Established in 2015 as a private microfinance institution under the former name “Prince Finance Plc.” and was transformed into a commercial bank with license No. B 46 was granted by the National Bank of Cambodia on 18 July 2018. Currently, Prince Bank Plc. has 36 branches and 82 ATM locations nationwide.
About Forte Insurance
Forte leads the insurance industry’s growth in Southeast Asia, aiming to protect and empower everyone in the region for a better future – one person, one business at a time. Founded in Cambodia in 1999, Forte stays true to its mission of providing innovative, customer-focused products, building capacity, and advancing the insurance industry. As the oldest and largest insurance group in Cambodia, Forte leads in general insurance by gross premium and life insurance by the number of lives covered.
Operating in Cambodia and Laos, Forte offers general and life insurance and is the preferred partner for multinational insurers, delivering the most holistic solutions in Cambodia. Forte also prides itself on being an employer of choice, fostering a collaborative workplace that rewards achievement and supports professional growth.
Find out more from: www.forteinsurance.com
