Raising a glass to sustainability in the spirits industry
Yianna Christou explains how beverage companies are embracing ESG. This shift in consumer priorities means that brands actively engaging in ESG initiatives can build, trust, credibility and emotional connection strengthening their consumer base. Integrating Environmental, Social, and Governance (ESG) principles into marketing strategies is crucial for the beverage industry’s future,” says Yianna Christou, a marketing […]